If there’s one major opportunity where you can capitalize on people’s time, it’s them sitting and waiting patiently in a waiting room or an office lobby. It’s the one place that they can spend five minutes, or up to thirty minutes or more waiting to be seen for an appointment. Should their time be spent gazing at the latest talk show on the cable station or rather, a message about your business and services? If you’ve got a captive audience, then there’s no question you need to capitalize on it.
With the expense of adding monitors being nominal these days, it’s no longer an issue to outfit the walls in offices and lobbies with these digital and interactive devices. The bad news is what is displayed on these devices is a huge missed opportunity, but the good news, is it’s something can be easily remedied. With a little creativity, they can become an invaluable business tool.
For a simple, one-way communication piece (in which a viewer watches and digests information only), a great vehicle to drive this type of creativity is through PowerPoint. The dynamic ability PowerPoint can achieve is sure to impress your visitors as soon as they step in the door. Animation, transitions, video embedding and more can be orchestrated together to give that power of visual appeal and attention. And what’s best? It’s easily modified and adaptable as your business grows and changes. Just like a normal slideshow presentation, using PowerPoint for your displays is simple, quick and stunningly impressive way to create appeal and attention to communicate your brand and message.
From there, the next step to adding creativity to your displays is through interactivity. If your business seeks to drive a higher form of communication, then custom display cases with touch screen interactivity is the way to go. These displays which function as a two-way communication piece (in which a viewer can watch but also change and modify what is displayed) can also be driven through PowerPoint.
Communication features such as directions, maps, and even polling can be done through PowerPoint plug-in software systems.
Remember, a screen that only displays a television feed is limiting the opportunity to communication with your audience. But a screen that can communicate your business message is far better. Don’t let these flat screens fall flat on your audience and waste the valuable time you have in front of them. Any opportunity is a great opportunity to potentially grow your business.
So if you’re a business looking to create a more appealing message on your flat screen devices, give us a call at: 248-499-7377 to discuss on how to upgrade an invaluable communication vehicle that’s sitting right in front of your audience everyday.
Recent Comments