Knowing When to Make the Right Adjustments to Your Business Identity

by | May 18, 2016 | Design, Recent News |

Knowing When to Make the Right Adjustments to Your Business Identity
Like all businesses, your brand identity and marketing strategies are two of the most important factors in displaying your business name and face to the world. The challenge to remain competitive on the business landscape is ever growing and the fight for survival is even more prevalent.

Being open and receptive to the needs of your business and the changing landscape of your industry, is all that you really need to do. How you decide to evolve is certainly a difficult process to understand which next steps to take, but with the right professionals in your corner, navigating these waters can be a lot less treacherous.

Earlier this year, Pulse Design Studio was approached by a local chiropractic office to create a new brand identity for their practice. What had been a stable and sound industry for over 20 years, was faced with the changing tides of evolving their practice with more diverse services specializing in health and wellness. Their new brand identity needed to capture this new philosophy not only for their evolving business, but also for the future clients that would be coming into their doors. Their expansion of services now include cold laser therapy, massage therapy, and spinal decompression in addition to chiropractic care.

Our approach to designing the new identity centered on the core of the practice, and the root of their business- which is the spine. By focusing on the ‘S’ in the word Summit, we were able to extract a symbolic spine running vertically with dots representing points along the spine, where the practice of health and wellness would occur. The leaf shape encompasses the holistic philosophy of their practice, while symbolically demonstrating that the root of health and wellness is derived from the spinal cord.

The before and after can be seen here:

 

 

 

 

 

 

Brand Identity Sign Summit Chiropractor

With this new identity, we were also able to provide new building signage designs, as well as stationary design, digital ads, and various printed marketing collateral:

 

 

 

Pulse Design Studio is very proud to have partnered with Summit Chiropractic and Pain Relief to have designed their new business identity and marketing tools. If you’re ready to take the next step on making adjustments or realignments to your business identity, give us a call at: 248-499-7377. As far as other alignments and adjustments are concerned, give Summit Chiropractic a shout. They’re beautiful facility and amazing staff are at the top of their game, and ready to provide the right care you need. Give them a call at: 248-683-6260, stop by at 2801 Elizabeth Lake Road., #100 Waterford, MI 48328, or visit their website at: www.summitchirocare.com

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